Retinol has earned its reputation as one of skincare’s most talked-about ingredients.
It’s also earned another reputation: being difficult for some skin to tolerate.
Dryness. Redness. Flaking. Sensitivity. The adjustment period alone can leave some people wondering whether supporting smoother, healthier-looking skin has to come at the expense of a comfortable skin barrier.
We don’t believe it does.
Meet bakuchiol, a plant-derived ingredient often called “nature’s retinol.”

It supports many of the visible skin concerns people turn to retinol for, including fine lines, uneven texture, and loss of radiance, while offering a gentler approach for many skin types.
It’s also one of the modern dermal actives we intentionally chose for Good Beauty Dream Cream.
Because potent skincare doesn’t have to be harsh.
What is bakuchiol?
Bakuchiol is a plant-derived skincare ingredient sourced from the Psoralea corylifolia, or babchi, plant.
While bakuchiol is often compared to retinol, it’s important to understand that bakuchiol is not retinol.
It is a completely different compound.
The comparison comes from what it can help accomplish for the appearance of the skin.
Bakuchiol supports skin renewal and can help improve the appearance of fine lines, uneven texture, and overall radiance, making it an increasingly popular botanical alternative for people who want retinol-like benefits without using a traditional retinoid.
The bakuchiol used in Dream Cream is 100% pure, cold-pressed, and organically crafted from babchi seeds sustainably grown in India. It is extracted without heat or solvents to help preserve the integrity of the ingredient.
Nature led. Clinically informed.
Exactly how we like our skincare.
What does bakuchiol do for your skin?
Bakuchiol is a multitasking active, but its benefits are surprisingly simple.
With consistent use, it can help support:
Smoother-looking texture
Bakuchiol supports the skin’s natural renewal process, helping improve the appearance of uneven or rough texture over time.
The appearance of fine lines
It helps support firmer, smoother-looking skin and can visibly soften the appearance of fine lines.
More radiant-looking skin
By supporting renewal and improving visible texture, bakuchiol can help skin appear brighter, smoother, and more refreshed.
Healthy aging
We aren’t interested in “erasing” age. Skin changes because life changes. Bakuchiol gives us a way to support the skin as it evolves, helping maintain the appearance of resilience, smoothness, and vitality over time.
And perhaps most importantly, it allows us to pursue visible results without building a formula around harshness.
Bakuchiol vs. retinol: what’s the difference?
This is where things get interesting.
Retinol and bakuchiol are not the same ingredient, even though they are frequently discussed together.
Traditional retinoids are vitamin A derivatives. Bakuchiol is plant derived.
Both are used in skincare to support concerns such as visible fine lines and uneven texture, but bakuchiol is known for offering a gentler approach without the irritation commonly associated with traditional retinoids.
That distinction matters.
Because an ingredient doesn't need to make your skin burn, peel, or feel stripped in order to be doing something.
At Good Beauty, we believe potency and nourishment can coexist.
Bakuchiol fits naturally into that philosophy.
Is bakuchiol good for sensitive skin?
Bakuchiol may be appealing to people with sensitive skin specifically because it is generally considered a gentler alternative to traditional retinoids.
But gentle doesn't mean every ingredient is right for every person.
Skin is individual. Hormones, stress, environment, existing products, medications, and the health of your skin barrier can all influence how your skin responds to something new.
That's why we recommend patch testing any new skincare product before incorporating it fully into your routine, especially if you know your skin tends to be reactive.
The goal isn't to force your skin through irritation.
It's to support it.
Can you use bakuchiol every day?
For many people, bakuchiol is gentle enough for daily use.
Dream Cream is designed to be used morning and night as the final step in your routine. Because the formula is highly concentrated, only a small amount is needed.
If you're introducing Dream Cream or other active skincare for the first time, you can always start slowly and pay attention to how your skin responds.
Consistency matters more than intensity.
Can you use bakuchiol with retinol?
Yes, but more isn't always better.
Dream Cream can be layered over a retinoid to provide hydration and barrier support. If your skin is sensitive, alternating nights may be a better approach.
If you're already using prescription-strength retinoids, exfoliating acids, or several active products, consider how everything in your routine works together rather than evaluating each product in isolation.
Your skin barrier is part of the equation, too.
You can read more about using Dream Cream with retinol, vitamin C, and exfoliating acids in our skincare FAQ.
What about bakuchiol during pregnancy?
Bakuchiol is widely considered a pregnancy-friendly alternative to retinol, and Good Beauty products are formulated without retinoids.
That said, pregnancy and postpartum skin can be highly individual. We always recommend reviewing your skincare ingredients with your OB, midwife, or healthcare provider for personalized guidance.
You can find more information about Good Beauty products during pregnancy and breastfeeding.
Why we put bakuchiol in Dream Cream
Bakuchiol is powerful on its own.
But the more important story is what surrounds it.
Dream Cream wasn't formulated as an aggressive corrective treatment. It was created around the idea that correction and nourishment should happen together.
Organic grass-fed tallow provides deeply nourishing fatty acids and supports the skin barrier.
Triple-weight hyaluronic acid supports hydration at multiple levels for a plumper, smoother appearance.
Ceramides help reinforce the skin barrier and support moisture retention.
Peptides support firmer, more resilient-looking skin.
Astaxanthin provides potent antioxidant support against environmental stressors.
And bakuchiol supports renewal, texture, fine lines, and radiance.
The formula doesn't ask one ingredient to do everything.
Each ingredient has a role.
Together, they support skin that feels nourished, hydrated, resilient, and well cared for.
A different approach to healthy aging
There is nothing wrong with wanting smoother skin.
There is nothing wrong with caring about fine lines, texture, elasticity, or glow.
And there is also nothing wrong with aging.
Those things can exist together.
Our approach to healthy aging isn't about fighting your skin or trying to make it look like it did twenty years ago.
It's about giving it what it needs now.
Nourishment. Hydration. Barrier support. Thoughtfully chosen actives. Consistency.
Bakuchiol represents exactly what we believe skincare can be: potent without being harsh, nature led without sacrificing performance, and supportive of skin health over time.
You don't have to choose between caring for your skin and respecting it.
That's results without compromise.
Explore Dream Cream